98" Q950R Flagship QLED 8K HDR 4000 Smart TV

Sale price Price £37,500.00 Regular price £98,500.00 Unit price  per 

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Product Overview

Watch a bigger reality with Samsung's flagship Q950R television. The 98" real 8K resolution screen is powered by a Quantum Processor that delivers extraordinary features via Artificial Intelligence and the clarity you've been expecting on a larger screen. With more than 33 million pixels, it is practically impossible to see visible pixels, no matter how close you are to the screen. Discover the key features below.


Comes with a 12 month Samsung manufacturer's warranty.


Free delivery in 3 working days for England and Wales. 5 working days for delivery to Scotland.


Key Features

True 8K resolution

See the bigger picture and not the pixels with 4 times the resolution of 4K. Get closer with enhanced colours, texture and skin tones that makes every seat the best in the house. Using machine learning, the technology is able to rapidly compare the image data it is receiving with millions of picture formulas that are stored in its ever updating formula bank. It then recreates the image texture, edge definition and level of detail at a much higher resolution of up to 8K.


Quantum Processor 8K

Relax with a TV that adapts to give you the very best picture and sound. It automatically adapts to give you the very best sound and picture. It links easily to compatible smart devices and lets you control your home with your remote. When you’re seeking new programmes to watch, it will even provide you with new TV recommendations.


HDR 4000*

See incredible depth and detail in everything you watch. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled scene in pin-sharp clarity. With the highest brightness levels of any TV to date and with every frame optimised to perfection, the picture you see is as detailed as it is in the real world.


*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. ** HDR 3000 applicable to 55Q950R and 65Q950R.


Direct Full Array Elite

Exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. Make every moment unmissable with pixel perfect contrast, deeper blacks and captivating colour, thanks to precise backlight technology.


100% Colour volume*

Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.


*100% colour volume measured to DCI-P3 standard, certified by VDE.


Deeper Depth

See distance in a whole new way. Samsung QLED 8K Q950R’s high resolution shows you even the small details in every scene, giving you more depth and immersing you even further into a new 8K reality.


Perfect at all Angles

Experience a perfect picture, no matter where you sit. From the middle of the sofa to the armchair in the corner, everyone can see the brilliant picture.


Ambient Mode

Turn your TV screen into a decorative feature, displaying useful information, your own photos or by blending it into your surroundings. Just take a picture, upload it to your TV and blend it into your décor making the big blank screen a thing of the past


Near Invisible Cable

Only Samsung allows you to design your space free from clutter with one near-invisible optical cable for all your connections, so you place your TV anywhere you want it in your room.


Interact and control your TV with your voice

Bixby is an intelligent assistant that can help you manage your TV and home. Connect and control your compatible smart devices and home appliances from your sofa. QLED TVs work with Bixby, Alexa, Google Assistant and connect to your SmartThings*.



Technical Specification

Resolution7,680 x 4,320
Moth EyeYes
Screen CurvatureN/A
Picture EngineQuantum Processor 8K
HDR (High Dynamic Range)Quantum HDR 5000
HDR 10+Yes
ContrastDirect Full Array 28x
HLG (Hybrid Log Gamma)Yes
ColourColour Volume 100% by Quantum Dot
Billion ColoursYes
Viewing AngleUltra Viewing Angle
Dialog EnhancementYes
Audio Pre-selection DescriptorYes
Smart Service
BixbyUS English, Korean, UK English, French, German, Italian, Spanish (features vary by language)
Works With AlexaYes (GB, FR, DE, IT, ES, AT, IE only)
Works with Google AssistantYes (GB, FR, DE, IT, ES, AT, DK, IE, NL, NO, SE only)
SmartThings App SupportYes
Universal Browse & PlayYes(GB/FR/DE/IT/ES only)
Far-Field Voice InteractionYes
Universal Browse & PlayYes(GB/FR/DE/IT/ES only)
TV Sound to MobileYes
Sound MirroringYes
No Gap Wall-mountIncluded
Customisable Bezel SupportN/A
Additional Feature
AI TechnologyYes
AI UpscaleYes
Motion Detection (Frame)N/A
Ambient ModeYes
Ambient Mode Brightness/Color SensorYes

Physical Specifications

Set Size with Stand (WxHxD)2183.5 x 1323.1 x 463.3 mm
Set Size without Stand (WxHxD)2183.5 x 1249.4 x 39.9 mm
Stand (Basic) (WxD)1839.7 x 463.3 mm
Stand (Minimum) (WxD)761.6 x 463.3 mm
Package Weight (as delivered)117.9 kg
Set Weight with Stand87.1 kg
Set Weight without Stand84.9 kg


Energy Efficiency ClassD
Power SupplyAC220-240V 50/60Hz
Power Consumption (Max)830 W
Power Consumption (Stand-by)0.50 W
Power Consumption (Energy Saving Mode)308 W
Power Consumption (Typical)739 W
Peak Luminance Ratio77 %
Yearly Power Consumption (EU standard)1025 kWh


  • Free standard delivery to mainland UK locations (excl. Northern Ireland, the Channel Islands, The Isles of Scilly and the Isle of Man)
  • Free delivery in 3 working days for England and Wales. 5 working days for delivery to Scotland.
  • You will be contacted within 24 hours from placing your order to arrange a delivery date and time that's convenient for you
  • We offer an Unpackage and Removal of Waste service for £15. This can be added to your order at checkout. Please note, this does not include removal of your old appliances
  • Please note: we do not offer an installation service


  • 12 month Samsung manufacturer's warranty as standard. Samsung also offers optional extended warranty offers. Read more their warranty extensions on the Samsung website.